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Okay, can cheating be contagious? Like yawning or catching a cold. A new study looked into whether infidelity can spread! It explored how finding out about others cheating might make someone in a monogamous relationship more likely to cheat too.
The researchers think that if infidelity is common in your social circle, your attraction to your partner might decrease, while your interest in others could go up.
Three Studies Shed Light on the Subject
The researchers conducted three separate studies focusing on people in heterosexual monogamous relationships to test their predictions.
Study 1: Watching a Video on Infidelity
The initial study involved undergraduate students from Israel in committed relationships lasting at least four months.
- Some participants watched a video stating that cheating occurred in 86% of relationships;
- Others saw a video saying it only happened in 11% of relationships.
After watching, the participants were asked to write about a sexual fantasy involving someone other than their current partner. Surprisingly, the video estimates did not significantly affect the levels of desire for their partner.
Study 2: Reading a Confession of Cheating
In the second study, undergraduate students in committed heterosexual relationships lasting at least 12 months participated. Some of them read what appeared to be a confession detailing romantic cheating, while others read about academic cheating.
Afterward, participants viewed photos of 16 individuals and had to quickly decide whether they could be potential romantic partners. Interestingly, those who read the confessions about romantic infidelity were more likely to express interest in more potential partners than those who read about academic cheating.
Study 3: Receiving Information About Cheating
The final study involved undergraduate students in committed heterosexual relationships lasting at least four months. Participants were given survey results indicating that romantic infidelity was present in 85% of relationships or that academic cheating prevalence was 85%.
They then interacted with a research assistant over instant messaging, and afterward, their attraction to the assistant and commitment to their current partner were assessed.
The results of the third study revealed that those who were informed about the prevalence of romantic cheating felt less committed to their current relationships compared to those who were informed about academic cheating.
Participants exposed to the romantic infidelity survey also expressed a greater desire to chat with the research assistant again.
Men, regardless of the conditions, demonstrated lower overall commitment to their relationships than women.
The Bottom Line
The researchers suggest that exposure to adultery norms may reduce guilt and resistance toward infidelity, thereby weakening the motivation to protect the current relationship and making long-term goals less prominent.
"The study offers intriguing insights into the potential impact of exposure to infidelity on subsequent cheating behavior in monogamous relationships. As we learn more about how infidelity can propagate it becomes clear that knowing how faithful your partner is important for keeping a strong, trusted relationship," says Wilda Harrison, a relationship psychologist.
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